Marshall Field's Fashion Commercials

This is a commercial ad leading up to the announcement of Fashion Week at Marshall Field's and features model Jerry Hall. Another Marshall Field's commercial featuring model Lindsey Lockwood. Jennifer Lopez in this commercial for Marshall Field's Glamorama 2004.

Glamorama: An Exciting Walk On The Green Carpet at Marshall Field's

I haven't been able to pinpoint what year this issue of US Nitely Magazine came out, but thought I would be remiss to exclude it. The cover speaks volumes as to the glamour, fashion, fun, excitement and smiles that Marshall Field's Glamorama generated in Chicago and elsewhere.

Marshall Field & Company- The "Cathedral of All the Stores"

Edison Lamp Works of General Electric Company posted the pictured ad in the October 14, 1922 issue of The Saturday Evening Post.
The Edison Mazda Lamp ad featured Marshall Field & Company of Chicago, hailing it the "cathedral of all the stores."

Because this ad was not custom scanned for this blog, the text is quite difficult to read. HERE IS THE TEXT OF THE AD:

Upper Left Caption:
THE LIGHTING SYSTEM of the Marshall Field Store is equal to that of the city of Des Moines, Io.
Title:
An example of good light

Main Body: “TO BE AN EXAMPLE,” reads the statement of principles of Marshall Field & Company of Chicago. And for half a century its merchandising methods and service ideals have been accepted as standard by thousands of smaller merchants throughout the country.
The lighting of the Marshall Field Store exemplifies the proper use of Light in retail selling and service.
“Our records show that the proper lighting system for a department increases the sales of it goods.” says Frederick J. Pearson, electrical engineer of Marshall Field & Company. “Good Light reacts on customers and sales people alike. It intensifies the customer’s desire to buy and increases the enthusiasm of the sales person.
“We use Light to enable the customers to make satisfactory purchases under satisfactory conditions. That moves merchandise more rapidly and creates good will.”
[Additional text is not completely decipherable.]

Marshall Field's Color Ads

TOP, L to R:
> a colorized ad from 1929 which reads: CRAVATS Pictured in True Color

> a colorized photo ad from 1952 for Georgianna fashions appearing in the Chicago Tribune

> a full color photo ad from 1972 for Christian Dior's Empress Chinchilla full-length hooded fur coat

> a full color photo ad from 1973 for sculptures from the Edward Marshall Boehm porcelain collection, located in Artwares on Two, Chicago
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BOTTOM, L to R:>
> a full color photo ad from 1974 for the Cybis Circus Collection from the Cybis Art Porcelain Gallery, located in Artwares on Two, Chicago

> a colorized illustrative photo ad from 1977 for "PAVLOVA Paris 1922" Women's Fragrance

> a color illustrative photo ad from 1981 for Christian Dior "DIORESSENCE" Women's Fragrance

> a full color ad from 2001 for Dayton's - Bachman's Spring Flower Show, with the announcement and/or reminder: Dayton's is becoming Marshall Field's

The Fine Art of Interior Decorating at Marshall Field's

The advertisement pictured here is from 1929 and hails the excellent work of Marshall Field's Decorating Staff. The text of the ad is as follows:

TOP: One of the Whitehall rooms, set up and furnished by Marshall Field & Company in the office of Arthur Reynolds, Chairman, Board of Directors, Continental Illinois Bank and Trust Company.

MAIN BODY: Early in Queen Elizabeth’s reign Great House, Whitehall, was built in Shrewsbury town by one Master Frynce. “Four years in buyldings to hys great chardge, with fame to him and hys posterite for ever,” it was a splendid mansion, but never so splendid as the paneled walls of oak, added later. What tales those magnificent walls could tell!...and their story has not ended. One that looked on Charles the First three centuries ago watches the head of a Chicago bank today. Others that knew Cromwell and James the Second are meeting new friends in modern manor houses….Considered by some authorities the most nearly perfect paneling in the world, Marshall Field and Company sponsored the importation of the Whitehall rooms, entire, as they [unreadable] sponsor the fine in furniture and decoration. You are invited to view the remarkable taste and versatility of Field’s decorating staff displayed in the period rooms on the ninth floor and the moderately priced budget house on the eighth.